We are a small family business. The family has three members: me myself an experienced German railway engineer, my wife an experienced childcare expert and our daughter Liora. After a long discussion and preparation, we opened this startup company.
Samson is the brain of the family business. As trained website developer he is responsibility for the operation of the whole system and to choose the best design template to attract customer.
Quality is the core of our business. To beat our competitor we should have quality product and we should provide quality customer service. Selam is a born quality control.
Start up family business consumes a lot of energy of family members, but our daughter Liora substitute this loss of energy with her smile, caring love, appreciation of our work and motivation. Liora is the energy of our business.
The idea of online business starts on my mind before 20 years. At that time, I have less accessibility and ability due to my refugee status. After some turbulence year of life, I married and starts to study transport engineering which is totally different from my online business idea. After completion of my study, I haired by German rail and work with the company about 10 years of which 7 years in Qatar. After 7 years working with German rail abroad, I came back to Germany, and I did not like the work atmosphere. After a long discussion with myself to change company or profession, one day on the way from work to home I decided to learn website development and start own online business. I admit for online courses and in parallel thought what kind of business I will run. For the sake of simplicity, I decided to sell Eritrean and Ethiopian traditional clothes and food items online. In summer 2021 my wife's uncle Mulugeta came to Germany from USA and on his way back to home he bought a lot of salad dressing. He did not get enough from the shops around us and we discussed about to sell this salad dressing online. From this day on I analyzed the demand around Habesha community from USA and England. The demand motivates me to start my online shop with this item and broaden with time and demand to other items.
